THE NEW ERA OF LIVE ENTERTAINMENT 3.0

At Primuse, we see live events as powerful, unforgettable musical experiences. That's why we aim to be a leading Web3 based live entertainment company that driven by purpose, expertise, and innovation.

"Vision Without Action is a Daydream. Action Without Vision is a Nightmare"

Our Story

WE STARTED OUR MISSION IN 2021

1. The Industry Is In Need Of Renovations
Indeed, the digitization of events remains limited regarding to the emergence of blockchain, metaverse, and all of the Web 3.0 technologies. New ideas are a must
2. Live Entertainment 1.0
Everything started when the industry was dominated by the record labels together with big corporations. Music was delivered to consumers through phonograph records (vinyl), cassettes, or CD's, and "big whales" (record labels) controlled 100% of the value chain of the music business, including live shows.

We call this era ( "Live Entertainment 1.0")
3. Live Entertaiment 2.0
With the rise of P2P platforms like Napster and streaming services, power shifted toward independent players. Concert promoters gained influence, shaping what we now call Live Entertainment 2.0.
4. Live Entertaiment 3.0
The new decade and COVID-19 brought massive change to the music industry. While streaming platforms like Spotify surged, live events collapsed — with an 87% drop in 2020. This disruption gave rise to live-streamed concerts and unlocked a new frontier: Web 3.0. Still evolving, this tech is reshaping how we experience live entertainment.

We call this era Live Entertainment 3.0.
5. Expertise the Magic of Technology
Technology has redefined live concerts, turning them into immersive, multimedia experiences. From global live streams to lifelike holograms, it's transforming how fans connect with music and each other.
6. Updated and Decentralized Industry
Web 3.0 unlocks new possibilities for live entertainment, addressing industry challenges and enabling more secure, decentralized experiences. At Primuse, we're using this tech to build a fairer, more connected future for artists and fans alike.
7. The New Experience
We're bringing concerts to the metaverse using XR and AR—so fans can experience the magic of live shows from anywhere. Whether you're at the venue or joining virtually, you'll feel fully immersed and connected with others in real time.

This is Live Entertainment 3.0. This is Primuse.

DISCOVER OUR EXPERTISE

We experience more than 17 years in the music industry

01
Primuse Events
Our Prime's holders can access to a new and unforgivable experience, delivering what's called "Experience Excellence".
02
Music Concerts
For us, a live concert is a pleasurable social event that is among the most memorable forms of musical engagement.
03
Music Festival
For us, a live concert is a pleasurable social event that is among the most memorable forms of musical engagement.
04
Online Events
Our target is to make each moment an opportunity for a lasting memory, including online experiences.
05
Music Tour Promotion
Because an experience start from the source, we help our partners in organizing the best regional tours.
06
Corporate Events
Corporate events provide businesses an effective way to build relationships and loyalty with their target audience.
07
Marketing Events
We create events that engages consumers, through memorable experiences, using experiential marketing.
08
Event Production
If the event is the canvas, the production is the paint. For us, production is the primary piece of the live experiences.